Top 4 Megatrends

Download our Top 4 Global Beverage Megatrends Report 2022

Want a sneak peek inside our megatrends report?

Sharing the latest global data and analysis, for each megatrend we delve into the key drivers affecting consumer behaviour, what this means for beverages across the world and helps to answer your questions around consumer trends and what's next for beverage.

The megatrends highlighted in the report:

1. Health and Wellbeing
2. Sustainability and Ethics
3. Sensory and Indulgence
4. Digital Lifestyles