Reducing sugar levels in everything from carbonated soft drinks and seltzers to dairy shakes has never been a higher priority for beverage brands and their suppliers globally.
Treatt’s sugar reduction capabilities are growing with the introduction of its new Brix Booster products.
The range extension follows the success of the first Brix Booster, and is in response to increasing consumer demand for authentic, sugar-like flavours which meet healthier living needs without compromising on taste.
The expanded range offers unique blends of all natural sweet ingredients, essences and aromas that do not add calories to finished beverages, delivering everything from subtle sugar cane notes, through to bold sugar profiles with rich molasses nuances.
Brix boosting benefits
- Increases sweetness perception
- Improves mouthfeel
- Improves authentic sugar profile when formulating with high intensity sweeteners (HIS)
- Lifts overall flavour profile of beverage
The Brix Boosters increase the perception of sweetness within a beverage while improving mouthfeel adding a more authentic sugar like profile. Because they contain the volatile aromas from natural sweet foodstuffs that have been specifically selected, they slot into a beverage formulation without disrupting the overall profile.
Rosie Travers, Health & Wellness Category Manager at Treatt comments:
“Our Brix Boosters can be used as a sugar flavour ingredient in sugar free, low and reduced sugar formulations, or in conjunction with natural or synthetic high intensity sweeteners.
“This natural flavour provides an authentic sucrose impression to the sweetness profile. We have seen success across a wide range of applications in both alcoholic and non-alcoholic beverages. They deliver a sugar-like taste, rounded sweetness, improved mouthfeel, and lasting sugar flavour that works harmoniously within the flavour profile of the beverage.”
Introducing the Brix Booster taste profiles
Brix Booster 9880 delivers an authentic sucrose impression to the sweetness profile of your beverage. The bold sugar aroma works well with more robust flavour profiles including deep and brown tonalities. Successfully applied in darker applications, such as ginger beer, cola, iced tea and coffee.
Brix Booster 9887 delivers an authentic sucrose impression to the sweetness profile. The subtle sugar aroma works well with delicate flavour profiles including berry and citrus tonalities. Successfully applied in lighter applications, such as flavoured waters, hard seltzers, lemonades and juice drinks.